Today at Noon, will sell, Joule (10 % TIPA) $22 per 4-PK, no limit. We will have this available with options for curbside pickup at the brewery or delivery throughout New York, Pennsylvania, Washington D.C., Ohio, Nevada, New Hampshire, Vermont, North Dakota, and Virginia! (Please follow individual State limits for delivery).
Today we kick off Project Elevate. A series that combines some of the things we love: beer, photography, and elevating the experience of beer. Each beer in the series will feature an original label (mostly shot by us at EQ using drone technology) that gets us excited to make a beer and elevate the quality of beer. A future sub-series will work with new/experimental products to help elevate beer. Pete’s image of this lightning bolt was captured locally, graces the label on our inaugural can, Joule.
The Joule, named after James Prescott Joule, is a unit of energy equal to the kinetic energy of a kilogram mass moving at the speed of one meter per second. The average bolt of lightning contains roughly one billion (1,000,000,000) joules of energy! This bolt of lightning over green fields reminded us of Pete’s description of this years new crop of galaxy. This got us energized to make our first ever 100% Galaxy TIPA.
Starting off with a base of wheat and oats, Joule is 100% Galaxy hopped in both the whirlpool and dry-hop utilizing our new Victorian Galaxy from Pete’s trip to Australia. We then gave this beer our Energy treatment to extract the most these already superb crop has to offer. The results are delicious. Joule pours glowing yellow with explosive aroma of passionfruit, starfruit, peach, and tangerine. Its flavors are bold with notes of ripe passionfruit, tropical orange, stone fruit, lime zest, and tropical smarties candy. You’ll take flight after a few sips as the 10% ABV is nowhere to be found in this beer. Its escalating juice flavors are brought forward by our Energy treatment and latest processes giving our #EQjuice the spotlight on finish.
To check out the full image and download, click the link below!
https://drive.google.com/file/d/1VdsyOOT8j8SSwTh7KpzOV2qGRrFn9X2W/view?usp=sharing
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